Privacy Policy

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your
personal data when you visit this website. The term “personal data” comprises all data that can be used to
personally identify you. For detailed information about the subject matter of data protection, please consult
our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available
under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this
Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information
you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during
your website visit. This data comprises primarily technical information (e.g., web browser, operating system,
or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data
may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to demand
that your data are rectified or eradicated. If you have consented to data processing, you have the option to
revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to
demand that the processing of your data be restricted under certain circumstances. Furthermore, you have
the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection
related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website.
Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration
below.

2. Hosting

External Hosting

This website is hosted by an external service provider (host). Personal data collected on this website are
stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests,
metadata and communications, contract information, contact information, names, web page access, and
other data generated through a web site.

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art.
6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a
professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried
out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the
storage of cookies or the access to information in the user's end device (e.g., device fingerprinting) within the
meaning of the TTDSG. This consent can be revoked at any time.
Our host will only process your data to the extent necessary to fulfil its performance obligations and to
follow our instructions with respect to such data.

We are using the following host:
Lukaseder Hard- und Softwareentwicklung
Matthias Lukaseder
Stammheimer Straße 22
70435 Stuttgart
Germany

Data processing

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a
contract mandated by data privacy laws that guarantees that they process personal data of our website
visitors only based on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence,
we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises
data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the
information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Tätowierer Akademie
Antonio Barbaro (Omega Tattoo)
Landhausstraße 48
70190 Stuttgart
Germany

Phone: 017645967920 (Please do not call this number)
E-Mail: contact [at] tattoo-business [punkt] com

The controller is the natural person or legal entity that single-handedly or jointly with others makes
decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail
addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain
with us until the purpose for which it was collected no longer applies. If you assert a justified request for
deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally
permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or
Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of
explicit consent to the transfer of personal data to third countries, the data processing is also based on Art.
49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end
device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TTDSG. The
consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the
implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR.
Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art.
6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest
according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in
the following paragraphs of this privacy policy.

Information on data transfer to the USA and other non-EU countries

Among other things, we use tools of companies domiciled in the United States or other from a data
protection perspective non-secure non-EU countries. If these tools are active, your personal data may
potentially be transferred to these non-EU countries and may be processed there. We must point out that in
these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For
instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as
the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out
that U.S. agencies (e.g., the Secret Service) may process, analyze, and permanently archive your personal
data for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness
of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE
THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON
GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED
ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS
BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE
WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO
PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA,
THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE
PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION
PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,
YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR
THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE
EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL
DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES
(OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or at the
place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other
administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your
consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine
readable format. If you should demand the direct transfer of the data to another controller, this will be done
only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or
inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
program. You can recognize an encrypted connection by checking whether the address line of the browser
switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the
authority to debit your bank account) with us after you have entered into a fee-based contract with us, this
information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are
processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by
checking whether the address line of the browser switches from “http://” to “https://” and also by the
appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you
share with us.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand
information about your archived personal data, their source and recipients as well as the purpose of the
processing of your data. You may also have a right to have your data rectified or eradicated. If you have
questions about this subject matter or any other questions about personal data, please do not hesitate to
contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is
concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in
the following cases:

- In the event that you should dispute the correctness of your data archived by us, we will usually need
some time to verify this claim. During the time that this investigation is ongoing, you have the right to
demand that we restrict the processing of your personal data.

- If the processing of your personal data was/is conducted in an unlawful manner, you have the option to
demand the restriction of the processing of your data in lieu of demanding the eradication of this data.

- If we do not need your personal data any longer and you need it to exercise, defend or claim legal
entitlements, you have the right to demand the restriction of the processing of your personal data instead
of its eradication.

- If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be
weighed against each other. As long as it has not been determined whose interests prevail, you have the
right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving
– may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by
the European Union or a member state of the EU.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory
information to be provided in our Site Notice to send us promotional and information material that we have
not expressly requested. The operators of this website and its pages reserve the express right to take legal
action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not
cause any damage to your device. They are either stored temporarily for the duration of a session (session
cookies) or they are permanently archived on your device (permanent cookies). Session cookies are
automatically deleted once you terminate your visit. Permanent cookies remain archived on your device
until you actively delete them, or they are automatically eradicated by your web browser.

In some cases, it is possible that third-party cookies are stored on your device once you enter our site (thirdparty
cookies). These cookies enable you or us to take advantage of certain services offered by the third
party (e.g., cookies for the processing of payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions
would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The
purpose of other cookies may be the analysis of user patterns or the display of promotional messages.

Cookies, which are required for the performance of electronic communication transactions, or for the
provision of certain functions you want to use (e.g., for the shopping cart function) or those that are
necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable
insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis
is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the
technically error free and optimized provision of the operator’s services. If your consent to the storage of the
cookies and similar recognition technologies has been requested, processing occurs exclusively on the basis
of the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TTDSG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are
placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of
cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies
when the browser closes. If cookies are deactivated, the functions of this website may be limited.

In the event that third-party cookies are used or if cookies are used for analytical purposes, we will
separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.

Consent with Cookie Notice & Compliance

Our website uses the consent technology of Cookie Notice & Compliance for GDPR to obtain your consent
for the archiving of certain cookies on your device or for the use of certain technologies and for the data
protection compliant documentation of the former.

Cookie Notice & Compliance for GDPR is installed locally on our servers so that a connection with third
party servers does not occur. Cookie Notice & Compliance for GDPR stores a cookie in your browser to be
able to allocate the granted consent and their revocation to you. The cookie stays active for 1 month. Your
data is stored until you ask us to delete it, delete the consent cookie yourself or the purpose of data archiving
is no longer valid. This does not affect mandatory statutory retention periods.

Cookie Notice & Compliance for GDPR is being used to obtain the consent for the use of cookies required by
law. The legal basis is Art. 6(1)(c) GDPR.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server
log files, which your browser communicates to us automatically. The information comprises:

- The type and version of browser used
- The used operating system
- Referrer URL
- The hostname of the accessing computer
- The time of the server inquiry
- The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest
in the technically error free depiction and the optimization of the operator’s website. In order to achieve this,
server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any
contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a
contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based
on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or
on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the
data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without
prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,
request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a
contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art.
6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be
revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your
consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).
Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, one of the services we use is the instant
messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand
Canal Harbour, Dublin 2, Ireland.

The communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or other third parties
from gaining access to the communication content. However, WhatsApp does gain access to metadata
created during the communication process (for example, sender, recipient, and time). We would also like to
point out that WhatsApp has stated that it shares personal data of its users with its U.S.-based parent
company Meta. Further details on data processing can be found in the WhatsApp privacy policy at:

https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as
possible with customers, interested parties and other business and contractual partners (Art. 6(1)(f) GDPR).
If a corresponding consent has been requested, data processing is carried out exclusively on the basis of the
consent; this consent may be revoked at any time with effect for the future.

The communication content exchanged between and on WhatsApp remains with us until you request us to
delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply (e.g.
after your request has been processed). Mandatory legal provisions, in particular retention periods, remain
unaffected.

We use WhatsApp in the “WhatsApp Business” variant.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have set up our WhatsApp accounts in such a way that there is no automatic synchronization of data
with the address book on the smartphones in use.

We have concluded a data processing agreement (DPA) with the above-mentioned provider.

Registration on this website

You have the option to register on this website to be able to use additional website functions. We shall use
the data you enter only for the purpose of using the respective offer or service you have registered for. The
required information we request at the time of registration must be entered in full. Otherwise, we shall
reject the registration.

To notify you of any important changes to the scope of our portfolio or in the event of technical
modifications, we shall use the e-mail address provided during the registration process.

We shall process the data entered during the registration process on the basis of your consent (Art. 6(1)(a)
GDPR).

The data recorded during the registration process shall be stored by us as long as you are registered on this
website. Subsequently, such data shall be deleted. This shall be without prejudice to mandatory statutory
retention obligations.

Trustpilot

We have embedded Trustpilot review seals on this website.

The Trustpilot seal enables us to display on our website customer reviews that have been submitted to
Trustpilot about our company. When you visit our website, a connection to Trustpilot is established
so that Trustpilot can determine that you have visited our website. Furthermore, Trustpilot records
your language settings to display the seal in the chosen language.

The use of Trustpilot is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the
most comprehensible presentation of customer reviews. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

5. Social media

Facebook

We have integrated elements of the social network Facebook on this website. The provider of this service is
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement
the collected data will be transferred to the USA and other third-party countries too.

An overview of the Facebook social media elements is available under the following link:

https://developers.facebook.com/docs/plugins/?locale=de_DE.

If the social media element has been activated, a direct connection between your device and the Facebook
server will be established. As a result, Facebook will receive information confirming your visit to this website
with your IP address. If you click on the Facebook Like button while you are logged into your Facebook
account, you can link content of this website to your Facebook profile. Consequently, Facebook will be able
to allocate your visit to this website to your user account. We have to emphasize that we as the provider of
the website do not receive any information on the content of the transferred data and its use by Facebook.
For more information, please consult the Data Privacy Policy of Facebook at:

https://de-de.facebook.com/privacy/explanation.

Soweit eine Einwilligung (Consent) eingeholt wurde, erfolgt der Einsatz des o. g. Dienstes auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und § 25 TTDSG. Die Einwilligung ist jederzeit widerrufbar. Soweit keine Einwilligung eingeholt wurde, erfolgt die Verwendung des Dienstes auf Grundlage unseres berechtigten Interesses an einer möglichst umfassenden Sichtbarkeit in den Sozialen Medien.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6 Sect. 1 lit. a GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be
revoked at any time. If your consent was not obtained, the use of the service will occur on the basis of our
legitimate interest in making our information as comprehensively visible as possible on social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited
exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that
takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us
jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Instagram

We have integrated functions of the public media platform Instagram into this website. These functions are
being offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland.

If the social media element has been activated, a direct connection between your device and Instagram’s
server will be established. As a result, Instagram will receive information on your visit to this website.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this
website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user
account. We have to point out that we as the provider of the website and its pages do not have any
knowledge of the content of the data transferred and its use by Instagram.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of our legitimate
interest in making our information as comprehensively visible as possible on social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal
Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint
responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram.
The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint
responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The
wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for
providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure
implementation of the tool on our website. Facebook is responsible for the data security of Facebook or
Instagram products. You can assert data subject rights (e.g., requests for information) regarding data
processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we
are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at:

https://instagram.com/about/legal/privacy/.

We use elements of the social network Pinterest on this website. The network is operated by Pinterest
Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you access a site or page that contains such an element, your browser will establish a direct connection
with Pinterest’s servers. During this process, the social media element transfers log data to Pinterest’s
servers in the United States. The log data may possibly include your IP address, the address of the websites
you visited, which also contain Pinterest functions. The information also includes the type and settings of
your browser, the data and time of the inquiry, how you use Pinterest and cookies.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6 (1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of our legitimate
interest in making our information as comprehensively visible as possible on social media.

For more information concerning the purpose, scope and continue processing and use of the data by
Pinterest as well as your affiliated rights and options to protect your private information, please consult the
data privacy information of Pinterest at:

https://policy.pinterest.com/de/privacy-policy.

6. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,
Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other
technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store
cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via
it. However, the Google Tag Manager does collect your IP address, which may also be transferred to
Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the quick and uncomplicated integration and administration of various tools on his website. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in
the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be
revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that
end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the
utilized operating system and the user’s origin. This data is assigned to the respective end device of the user.
An assignment to a device-ID does not take place.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among
other things. Google Analytics uses various modeling approaches to augment the collected data sets and
uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the
user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by
Google is, as a rule transferred to a Google server in the United States, where it is stored.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be
abbreviated by Google within the member states of the European Union or in other states that have ratified
the Convention on the European Economic Area prior to its transmission to the United States. The full IP
address will be transmitted to one of Google’s servers in the United States and abbreviated there only in
exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze
your use of this website to generate reports on website activities and to render other services to the
operator of this website that are related to the use of the website and the Internet. The IP address
transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in
Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the
browser plugin available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=de.

For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at:

https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. Whenever you visit our website, Google Analytics records, among other things, your
location, the progression of your search and YouTube progression as well as demographic data (site visitor
data). This data may be used for customized advertising with the assistance of Google Signal. If you have a
Google account, your site visitor information will be linked to your Google account by Google Signal and
used to send you customized promotional messages. The data is also used to compile anonymized statistics
of our users’ online patterns.

Demographic parameters provided by Google Analytics

This website uses the “demographic characteristics” function of Google Analytics, to be able to display to the
website visitor compatible ads within the Google advertising network. This allows reports to be created that
contain information about the age, gender, and interests of the website visitors. The sources of this
information are interest-related advertising by Google as well as visitor data obtained from third-party
providers. This data cannot be allocated to a specific individual. You have the option to deactivate this
function at any time by making pertinent settings changes for advertising in your Google account or you can
generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the
recording of data”.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent
provisions of the German data protection agencies to the fullest when using Google Analytics.

Google Analytics E-Commerce-Tracking

This website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of ECommerce
Tracking, the website operator is in a position to analyze the purchasing patterns of website
visitors with the aim of improving the operator’s online marketing campaigns. In this context, information,
such as the orders placed, the average order values, shipping costs and the time from viewing the product to
making the purchasing decision are tracked. These data may be consolidated by Google under a transaction
ID, which is allocated to the respective user or the user’s device.

Hotjar

This website utilizes Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit
Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool used to analyze your user patterns on this website. Hotjar allows us to for instance record
your mouse and scroll movements as well as your click. During this process, Hotjar also has the capability to
determine how long your cursor remained in a certain position. Based on this information, Hotjar compiles
so-called Heatmaps, that make possible to determine which parts of the website the website visitor reviews
with preference.

We are also able to determine how long you have stayed on a page of this website and when you left. We can
also determine at which point you suspended making entries into a contact form (so-called conversion
funnels).

Furthermore, Hotjar can be deployed to obtain direct feedback from website visitors. This function aims at
the improvement of the website offerings of the website operator.

Hotjar uses technologies that make it possible to recognize the user for the purpose of analyzing the user
patterns (e.g., cookies or the deployment of device fingerprinting).

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR;
the website operator has a legitimate interest in the analysis of user patterns to optimize both, the web
presentation and the operator’s advertising activities.

Deactivation of Hotjar

If you would like to deactivate the recording of data by Hotjar, please click on the link below and follow the
instructions provided under the link:

https://www.hotjar.com/policies/do-not-track/

Please keep in mind that you will have to separately deactivate Hotjar for every browser and every device.
For more detailed information about Hotjar and the data to be recorded, please consult the Data Privacy
Declaration of Hotjar under the following link:

https://www.hotjar.com/privacy

Data processing

WP Statistics

This website uses the WP Statistics analysis tool to evaluate visitor accesses statistically. The provider is
Veronalabs, ARENCO Tower, 27th Floor, Dubai Media City, Dubai, Dubai 23816, UAE (https://veronalabs.com).

WP Statistics can be used to analyze the use of our website. In doing so, WP Statistics records, among other
things, log files (IP address, referrer, browser used, origin of the user, search engine used) and actions that
the website visitors have taken on the site (e.g. clicks and views).

The data collected with WP Statistics is stored exclusively on our own server.

The use of this analysis tool is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the anonymized
analysis of user behavior in order to optimize both our websites and our advertising. If appropriate consent
has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1)
TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end
device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any
time.

IP anonymization

We use WP Statistics with anonymized IP. Your IP address is shortened so that it can no longer be directly
assigned to you.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user
enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based
on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the
website operator, we can analyze these data quantitatively, for instance by analyzing which search terms
resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense (not personalized)

This website uses Google AdSense, an ad embedding service provided by Google Ireland Limited (“Google”),
Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in the “non-personalized” mode. Contrary to the personalized mode, the ads are not
based on your previous user patterns and the service does not generate a user profile for you. Instead, the
service uses so-called “context information” to choose the ads that are posted for you to view. The selected
ads are thus based e.g., on your location, the content of the website you are visiting at the time, or the search
terms you are using. To learn more about the distinct differences between personalized targeting and
targeting that has not been personalized by Google AdSense, please click on the following link:

https://support.google.com/adsense/answer/9007336.

Please keep in mind that if Google Adsense is used in the non-personalized mode, it is possible that cookies
are stored or comparable recognition technologies (e.g., device fingerprinting) are used.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://privacy.google.com/businesses/controllerterms/mccs/.

You have the option to autonomously adjust the advertising settings in your user account. To do so, please
click on the link provided below and log in:

https://adssettings.google.com/authenticated.

For more information about Google’s advertising technologies, please click here:

https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google
Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user patterns on our website (e.g., clicks on specific products), to allocate
a certain advertising target groups to you and to subsequently display matching online offers to you when
you visit other online offers (remarketing or retargeting).

Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device
encompassing functions of Google. This makes it possible to display interest-based customized advertising
messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner
tailored to you as well as on any of your devices (e.g., tablet or PC).

If you have a Google account, you have the option to object to personalized advertising under the following
link:

https://www.google.com/settings/ads/onweb/.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

For further information and the pertinent data protection regulations, please consult the Data Privacy
Policies of Google at:

https://policies.google.com/technologies/ads?hl=de.

Formation of Target Groups with Customer Reconciliation

For the formation of target groups, we use, among other things, the Google Remarketing customer
reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our
customer lists to Google. If the respective customers are Google users and are logged into their Google
accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search
engine) are displayed for them to view.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has
completed certain actions. For instance, we can analyze the how frequently which buttons on our website
have been clicked and which products are reviewed or purchased with particular frequency. The purpose of
this information is to compile conversion statistics. We learn how many users have clicked on our ads and
which actions they have completed. We do not receive any information that would allow us to personally
identify the users. Google as such uses cookies or comparable recognition technologies for identification
purposes.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at:

https://policies.google.com/privacy?hl=de.

Facebook Pixel

To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this
service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s
statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after
clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical
and market research purposes and to optimize future advertising campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at
any conclusions as to the identity of users. However, Facebook archives the information and processes it, so
that it is possible to make a connection to the respective user profile and Facebook is in a position to use the
data for its own promotional purposes in compliance with the Facebook-Datenverwendungsrichtlinie.

This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited
exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that
takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us
jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum.

In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy
at:

https://de-de.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings
section under

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

To do this, you first have to log into Facebook.

If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the
website of the European Interactive Digital Advertising Alliance:

http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand
Canal Square, Dublin 2, Ireland.

Whenever you visit or use our website and apps, utilize our portfolio (e.g., participation in sweepstakes),
transfer data to us or interact with the Facebook content of our company, we record related personal data.
In the event that you have given us your consent to the use of Facebook Custom Audiences, we will share
these data with Facebook to put Facebook in a position to send you compatible ads. These data may also be
used to defined target audiences (Lookalike Audiences).

Facebook processes these data as our contract processor. For details, please consult the user agreement of
Facebook:

https://www.facebook.com/legal/terms/customaudience.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TTDSG. You may revoke your consent at any time.

The transfer of date to the USA is based on the standard contract clauses of the EU Commission. For details
please see:

https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

Outbrain

We have integrated Outbrain into this website. The provider is Outbrain Inc., 39 West 13th Street, 3rd floor,
New York, NY 10011, USA (hereinafter referred to as “Outbrain”).

Whenever you access a website into which Outbrain has been integrated, Outbrain will generate as
pseudonymous user profile (User ID) in which the content you have viewed or read is archived. As a result,
our website, or other websites into which Outbrain has been integrated, can recommend other content
appropriate to the shown interests or display advertisements. For this purpose, your device type, your IP
address, the type of browser you use, visited websites, read articles, the time of access and the device ID are
archived and consolidated under your User ID.

Furthermore, we use the Outbrain Pixel. Whenever you access our website, this Pixel allows us to determine
whether you already have an Outbrain User ID. This solution enables advertisers from the Outbrain
advertising network to measure the effectiveness of their campaigns.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR;
The website operator has a legitimate interest in the analysis of user patterns to optimize both, the
operator’s web presentation and advertising activities.

For more information, please consult the Data Privacy Policy of Outbrain under:

https://www.outbrain.com/legal/privacy#privacy-policy.

Moreover, if you click on the following link, you will receive a list of all utilized cookies:

https://www.outbrain.com/privacy/cookies/.

If you would like to view your Outbrain User Profile or make changes to it, please click on the following link:

https://my.outbrain.com/recommendations-settings/home.

Data processing

Pinterest-Tag

We have integrated Pinterest-Tag into this website. The provider is Pinterest Europe Ltd., Palmerston
House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

The purpose of Pinterest-Tag is to record certain actions you perform on our website. Subsequently, the
data can be used to display promotions to you that meet your interests on our website or on another
Pinterest-Tag website.

For this purpose, Pinterest-Tag records, among other things, a Tag ID, your location, and the referrer URL.
Furthermore, action specific data, such as the order value, ordered quantity, order number, the category of
the purchased item and video views may be recorded.

Pinterest-Tag uses technologies that make the recognition of the user across sites possible, so that the user
patterns can be analyzed (e.g., cookies or device fingerprinting).

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR;
the website operator has a legitimate interest in ensuring the maximum effectiveness of the operator’s
marketing activities.

Pinterest is an enterprise that does business around the globe, so that data may also be transmitted into the
United States. Based on Pinterest’s statements, this data transmission is based on the standard contractual
clauses of the EU Commissions. For details please visit:

https://policy.pinterest.com/de/privacy-policy.

For more Pinterest-Tag information please visit:

https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Data processing

7. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as
well as information that allows us to verify that you are the owner of the e-mail address provided and that
you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the
handling of the newsletter, we use newsletter service providers, which are described below.

AWeber

This website uses AWeber to send newsletters. The provider is AWeber, Inc., 1100 Manor Drive, Chalfont, PA 18914, USA.

AWeber is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter will be stored on the AWeber servers in the USA.

Data analysis by AWeber

With the help of AWeber it is possible for us to analyze our newsletter campaigns. So we can e.g. For example, see whether a newsletter message has been opened and which links, if any, have been clicked. In this way, we can determine, among other things, which links were clicked particularly often.

We can also see whether certain previously defined actions were carried out after opening/clicking (conversion rate). We can e.g. B. recognize whether you have made a purchase after clicking on the newsletter.

AWeber also allows us to segment (“cluster”) newsletter recipients based on different categories. The newsletter recipients can e.g. B. by age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups. If you do not want analysis by AWeber, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

For detailed information about the features of AWeber, please refer to the following link:

https://www.aweber.com/landing.htm.

AWeber's privacy policy can be found at:

https://www.aweber.com/privacy.htm.

Legal Basis

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.

Storage period

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you
unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter
distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain
unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the
newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data
from the blacklist is used only for this purpose and not merged with other data. This serves both your
interest and our interest in complying with the legal requirements when sending newsletters (legitimate
interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to
the storage if your interests outweigh our legitimate interest.

Data processing

Sendinblue

This website uses Sendinblue for the sending of newsletters. The provider is the Sendinblue GmbH,
Köpenicker Straße 126, 10179 Berlin, Germany.

Sendinblue services can, among other things, be used to organize and analyze the sending of newsletters.
The data you enter for the purpose of subscribing to the newsletter are archived on Sendinblue’s servers in
Germany.

Data analysis by Sendinblue

Sendinblue enables us to analyze our newsletter campaigns. For instance, it allows us to see whether a
newsletter message has been opened and, if so, which links may have been clicked. This enables us to
determine, which links drew an extraordinary number of clicks.

Moreover, we are also able to see whether once the e-mail was opened or a link was clicked, any previously
defined actions were taken (conversion rate). This allows us to determine whether you have made a
purchase after clicking on the newsletter.

Sendinblue also enables us to divide the subscribers to our newsletter into various categories (i.e., to
“cluster” recipients). For instance, newsletter recipients can be categorized based on age, gender, or place of
residence. This enables us to tailor our newsletter more effectively to the needs of the respective target
groups.

If you do not want to permit an analysis by Sendinblue, you must unsubscribe from the newsletter. We
provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the
newsletter right on the website.

For detailed information on the functions of Sendinblue please follow this link:

https://de.sendinblue.com/newsletter-software/.

Legal basis

The data is processed based on your consent (Art. 6(1)(a) GDPR). You may revoke any consent you have
given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of
any data processing transactions that have taken place prior to your revocation.

Storage period

For more details, please consult the Data Protection Regulations of Sendinblue at:

https://de.sendinblue.com/datenschutz-uebersicht/.

Data processing

8. Plug-ins and Tools

YouTube

This website embeds videos of the website YouTube. The website operator is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

If you visit a page on this website into which a YouTube has been embedded, a connection with YouTube’s
servers will be established. As a result, the YouTube server will be notified, which of our pages you have
visited.

Furthermore, YouTube will be able to place various cookies on your device or comparable technologies for
recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about this
website’s visitors. Among other things, this information will be used to generate video statistics with the aim
of improving the user friendliness of the site and to prevent attempts to commit fraud.

If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate
your browsing patterns to your personal profile. You have the option to prevent this by logging out of your
YouTube account.

The use of YouTube is based on our interest in presenting our online content in an appealing manner.
Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy
under:

https://policies.google.com/privacy?hl=de.

Vimeo

This website uses plug-ins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New
York, New York 10011, USA.

If you visit one of the pages on our website into which a Vimeo video has been integrated, a connection to
Vimeo’s servers will be established. As a consequence, the Vimeo server will receive information as to which
of our pages you have visited. Moreover, Vimeo will receive your IP address. This will also happen if you are
not logged into Vimeo or do not have an account with Vimeo. The information recorded by Vimeo will be
transmitted to Vimeo’s server in the United States.

If you are logged into your Vimeo account, you enable Vimeo to directly allocate your browsing patterns to
your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or comparable recognition technologies (e.g. device fingerprinting) to recognize website
visitors.

The use of Vimeo is based on our interest in presenting our online content in an appealing manner. Pursuant
to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is
carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the
storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the
meaning of the TTDSG. This consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here:

https://vimeo.com/privacy.

For more information on how Vimeo handles user data, please consult the Vimeo Data Privacy Policy under:

https://vimeo.com/privacy.

Google Web Fonts

To ensure that fonts used on this website are uniform, this website uses so-called Web Fonts provided by
Google. When you access a page on our website, your browser will load the required web fonts into your
browser cache to correctly display text and fonts.

To do this, the browser you use will have to establish a connection with Google’s servers. As a result, Google
will learn that your IP address was used to access this website. The use of Google Web Fonts is based on Art.
6(1)(f) GDPR. The website operator has a legitimate interest in a uniform presentation of the font on the
operator’s website. If appropriate consent has been obtained, the processing is carried out exclusively on the
basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the
access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG.
This consent can be revoked at any time.

If your browser should not support Web Fonts, a standard font installed on your computer will be used.

For more information on Google Web Fonts, please follow this link:

https://developers.google.com/fonts/faq

and consult Google’s Data Privacy Declaration under:

https://policies.google.com/privacy?hl=de.

Adobe Fonts

In order to ensure the uniform depiction of certain fonts, this website uses fonts called Adobe Fonts
provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you access pages of this website, your browser will automatically load the required fonts directly from
the Adobe site to be able to display them correctly on your device. As a result, your browser will establish a
connection with Adobe’s servers in the United States. Hence, Adobe learns that your IP address was used to
access this website. According to the information provided by Adobe, no cookies will be stored in
conjunction with the provision of the fonts.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in a uniform presentation of the font on the operator’s website. If appropriate consent has been
obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG,
insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g.,
device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://www.adobe.com/de/privacy/eudatatransfers.html.

For more information about Adobe Fonts, please read the policies under:

https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

Adobe’s Data Privacy Declaration may be reviewed under:

https://www.adobe.com/de/privacy/policy.html

Font Awesome

This page uses Font Awesome for the uniform representation of fonts and symbols. Provider is Fonticons,
Inc. 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you call up a page, your browser loads the required fonts into its browser cache to display texts, fonts,
and symbols correctly. For this purpose, the browser you use must connect to the servers of Font Awesome.
This allows Font Awesome to know that your IP address has been used to access this website. The use of
Font Awesome is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the uniform presentation of
the typeface on our website. If appropriate consent has been obtained, the processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of
cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning
of the TTDSG. This consent can be revoked at any time.

If your browser does not support Font Awesome, a standard font from your computer will be used.

Further information about Font Awesome can be found in the Font Awesome privacy policy at:

https://fontawesome.com/privacy.

SoundCloud

We may have integrated plug-ins of the social network SoundCloud (SoundCloud Limited, Berners House,
47-48 Berners Street, London W1T 3NF, Great Britain) into this website. You will be able to recognize such
SoundCloud plug-ins by checking for the SoundCloud logo on the respective pages.

Whenever you visit this website, a direct connection between your browser and the SoundCloud server will
be established immediately after the plug-in has been activated. As a result, SoundCloud will be notified that
you have used your IP address to visit this website. If you click the “Like” button or the “Share” button while
you are logged into your Sound Cloud user account, you can link the content of this website to your
SoundCloud profile and/or share the content. Consequently, SoundCloud will be able to allocate the visit to
this website to your user account. We emphasize that we as the provider of the websites do not have any
knowledge of the data transferred and the use of this data by SoundCloud.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the highest possible visibility on social media. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

Great Britain is considered a secure non-EU country as far as data protection legislation is concerned. This
means that the data protection level in Great Britain is equivalent to the data protection level of the
European Union.

For more information about this, please consult SoundCloud’s Data Privacy Declaration at:

https://soundcloud.com/pages/privacy.

If you prefer not to have your visit to this website allocated to your SoundCloud user account by
SoundCloud, please log out of your SoundCloud user account before you activate content of the SoundCloud
plug-in.

Spotify

We have integrated features of the Spotify music platform into this website. The provider is Spotify AB,
Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You will be able to recognize Spotify plug-ins when you see
the green logo on this website. An overview of Spotify’s plug-ins can be found at:

https://developer.spotify.com.

The plug-in makes it possible to establish a direct connection between your browser and Spotify’s server
when you visit this website. As a result, Spotify receives the information that you visited this website with
your IP address. If you click the Spotify button while you are logged into your Spotify account, you have the
option to link content from this website with your Spotify profile. Consequently, Spotify will be in a position
to allocate your visit to this website to your user account.

We would like to point out that when using Spotify, cookies are used by Google Analytics so that your usage
data can also be passed on to Google when using Spotify. Google Analytics is a tool of the Google Group for
the analysis of user behavior with headquarters in the USA. Spotify alone is responsible for this integration.
We as website operators have no influence on this processing.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the attractive acoustic presentation of the website. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

For more information, please consult Spotify’s Data Protection Declaration under:

https://www.spotify.com/de/legal/privacy-policy/.

If you do not want Spotify to be able to allocate the visit of this website to your Spotify user account, please
log out of your Spotify user account while visiting our sites.

tawk.to

To process user requests through our support channels or live chat systems, we use tawk.to, inc., 187 E
Warm Springs Rd, SB298, Las Vegas, Nevada 89119, USA (hereinafter “tawk.to”).

Messages you send to us can be stored in the tawk.to ticket system or answered by our personnel in a live
chat. In addition, tawk.to helps us to determine, in particular, from which region the inquirer comes, how long
he has been communicating with us and how satisfied he is with the course of communication.

The messages addressed to us will remain with us until you ask us to delete them or until the purpose for
which the data were stored ceases to apply (e.g., after processing your enquiry). Mandatory legal provisions,
in particular retention periods, remain unaffected.

The use of tawk.to is based on Art. 6(1)(f) GDPR. We have a legitimate interest to a fast, reliable, and efficient
processing of your inquiries. If appropriate consent has been obtained, the processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of
cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning
of the TTDSG. This consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can
be found here:

https://www.tawk.to/privacy-policy/ and https://www.tawk.to/data-protection/gdpr/.

For further information please read the privacy policy of tawk.to:

https://www.tawk.to/privacy-policy/ and https://www.tawk.to/data-protection/.

9. Online marketing and partner programs

Affiliate Programs on this website

We participate in affiliate partner programs. In conjunction with affiliate partner programs, ads of
businesses (advertisers) are placed on websites of other enterprises within the affiliate partner network
(publisher). If you click on one of these affiliate ads, you will be transferred to the promoted offer. If you
should subsequently engage in a certain transaction (conversion), the publisher will receive a respective
commission in exchange for the service. To be able to compute the commission amount, the affiliate network
operator must be in a position to track the ad that has resulted in you seeing the offer and in you completing
the predefined transaction. To make this possible, cookies or comparable recognition technologies are
deployed (e.g., device fingerprinting).

Data is stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest
in the correct computation of its affiliate compensation. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

We participate in the following affiliate programs:

Amazon partner program

The provider is Amazon Europe Core S.à.r.l. For details, please consult Amazon’s Data Privacy Declaration
at:

https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

10. eCommerce and payment service providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content
arrangement and modification of our contractual relationships. Data with personal references to the use of
this website (usage data) will be collected, processed, and used only if this is necessary to enable the user to
use our services or required for billing purposes. The legal basis for these processes is Art. 6(1)(b) GDPR.

The collected customer data shall be deleted upon completion of the order or termination of the business
relationship and upon expiration of any existing statutory archiving periods. This shall be without prejudice
to any statutory archiving periods.

Data transfer upon closing of contracts for online stores, retailers, and the shipment of
merchandise

Whenever you order merchandise from us, we will share your personal data with the transportation
company entrusted with the delivery as well as the payment service commissioned to handle the payment
transactions. Only the data these respective service providers require to meet their obligations will be
shared. The legal basis for this sharing is Art. 6 (1)(b) GDPR, which permits the processing of data for the
fulfillment of contractual or pre-contractual obligations. If you give us your respective consent pursuant to
Art. 6 (1)(a) GDPR, we will share your email address with the transportation company entrusted with the
delivery so that this company can notify you on the shipping status for your order via email. You have the
option to revoke your consent at any time.

Data transfer upon closing of contracts for services and digital content

We share personal data with third parties only if this is necessary in conjunction with the handling of the
contract; for instance, with the financial institution tasked with the processing of payments.

Any further transfer of data shall not occur or shall only occur if you have expressly consented to the
transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for
advertising purposes, shall not occur.

The basis for the processing of data is Art. 6(1)(b) GDPR, which permits the processing of data for the
fulfilment of a contract or for pre-contractual actions.

Digistore24

Some of our products, services and content are being offered by Digistore24 as a reseller. The provider and
contracting party is the Digistore24 GmbH, St.-Godehard-Straße 32 in 31139 Hildesheim, Germany. As the
data controller, Digistore24 explains in its own Data Protection Declaration, which data are stored and
processed by Digistore24 when you access this website. For more information about this, please consult
Digistore24’s Data Protection Declaration at Digistore24:

https://www.digistore24.com/dataschutz.

Digistore24 WordPress plug-in

The WordPress plugin offers the possibility to integrate various services of Digistore24 on one’s own
website, e.g., the Social Proof Bubble, the affiliate advertising material generator, or other tools.

With every integration, non-personal data is downloaded from the Digistore24 server (e.g., a Javascript file).

During this reload, your web browser retrieves a web page from the Digistore24 server. Our server does not
control the extent to which your web browser transmits data to the Digistore24 server. Our server itself
does not transmit data to the Digistore24 servers in this context.

Digistore24 GmbH, as data controller, specifies which data Digistore24 stores and processes in this website
retrieval in its own privacy policy. The Digistore24 privacy policy can be found here:

https://www.digistore24.com/dataschutz

Conversion tools/shopping cart

Digistore24 offers the option of using HTML and Javascript codes to integrate various services on its own
website, e.g., the Social Proof Bubble or the Digistore24 shopping cart.

With every integration, non-personal data is downloaded from the Digistore24 server (e.g., a Javascript file).
During this reload, your web browser retrieves a web page from the Digistore24 server. Our server does not
control the extent to which your web browser transmits data to the Digistore24 server. Our server itself
does not transmit data to the Digistore24 servers in this context.

Digistore24 GmbH, as data controller, specifies which data Digistore24 stores and processes in this website
retrieval in its own privacy policy. The Digistore24 privacy policy can be found here:

https://www.digistore24.com/dataschutz

Promotional links/content links

On this website we use various links to offers from Digistore24. The purpose of the links is to make you
aware of products that are of interest to you.

Some of these links are links to the domain digistore24.com of the company Digistore24 GmbH.

If you click on one of the links, you are opening a website on the server of Digistore24.

Our server does not send any data to Digistore24, but the data - as with any web page call - is transmitted
from your web browser to Digistore24. We have no control over the extent to which your web browser
transmits data to Digistore24.

Please read more about the scope of Digistore24 with data from Web site visits in the Digistore24 Privacy
Policy:

https://www.digistore24.com/dataschutz

Affiliate advertising resource generator

The affiliate advertising material generator enables the automatic creation of advertising material. It
provides an input field into which you can enter your Digistore24 ID. This will give you advertising material
that will allow you to promote products and services quickly and easily.

In addition to the above, depending on your input, it will be checked whether there is an affiliate partnership.
For details, please refer to the Digistore24 privacy policy:

https://www.digistore24.com/dataschutz

11. Online-based Audio and Video Conferences (Conference
tools)

Data processing

We use online conference tools, among other things, for communication with our customers. The tools we
use are listed in detail below. If you communicate with us by video or audio conference using the Internet,
your personal data will be collected and processed by the provider of the respective conference tool and by
us. The conferencing tools collect all information that you provide/access to use the tools (email address
and/or your phone number). Furthermore, the conference tools process the duration of the conference, start
and end (time) of participation in the conference, number of participants and other “context information”
related to the communication process (metadata).

Furthermore, the provider of the tool processes all the technical data required for the processing of the
online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type,
operating system type and version, client version, camera type, microphone or loudspeaker and the type of
connection.

Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored on the
servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/ instant
messages, voicemail uploaded photos and videos, files, whiteboards, and other information shared while
using the service.

Please note that we do not have complete influence on the data processing procedures of the tools used. Our
possibilities are largely determined by the corporate policy of the respective provider. Further information
on data processing by the conference tools can be found in the data protection declarations of the tools
used, and which we have listed below this text.

Purpose and legal bases

The conference tools are used to communicate with prospective or existing contractual partners or to offer
certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally
simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art.
6(1)(f) GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this
consent; the consent may be revoked at any time with effect from that date.

Duration of storage

Data collected directly by us via the video and conference tools will be deleted from our systems
immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the
data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal
retention periods remain unaffected.

We have no influence on the duration of storage of your data that is stored by the operators of the
conference tools for their own purposes. For details, please directly contact the operators of the conference
tools.

Conference tools used

We employ the following conference tools:

Zoom
We use Zoom. The provider of this service is Zoom Communications Inc, San Jose, 55 Almaden Boulevard,
6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom’s privacy policy:

https://zoom.us/de-de/privacy.html.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://zoom.us/de-de/privacy.html.

Data processing

12. Custom Services

Handling applicant data

We offer website visitors the opportunity to submit job applications to us (e.g., via e-mail, via postal services
on by submitting the online job application form). Below, we will brief you on the scope, purpose and use of
the personal data collected from you in conjunction with the application process. We assure you that the
collection, processing, and use of your data will occur in compliance with the applicable data privacy rights
and all other statutory provisions and that your data will always be treated as strictly confidential.

Scope and purpose of the collection of data

If you submit a job application to us, we will process any affiliated personal data (e.g., contact and
communications data, application documents, notes taken during job interviews, etc.), if they are required to
make a decision concerning the establishment or an employment relationship. The legal grounds for the
aforementioned are § 26 GDPR according to German Law (Negotiation of an Employment Relationship), Art.
6(1)(b) GDPR (General Contract Negotiations) and – provided you have given us your consent – Art. 6(1)(a)
GDPR. You may revoke any consent given at any time. Within our company, your personal data will only be
shared with individuals who are involved in the processing of your job application.

If your job application should result in your recruitment, the data you have submitted will be archived on the
grounds of § 26 GDPR and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship
in our data processing system.

Data Archiving Period

If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the
right to retain the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up
to 6 months from the end of the application procedure (rejection or withdrawal of the application).
Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage
serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required
after the expiry of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only
take place when the purpose for further storage no longer applies.

Longer storage may also take place if you have given your agreement (Article 6(1)(a) GDPR) or if statutory
data retention requirements preclude the deletion.

Admission to the applicant pool

If we do not make you a job offer, you may be able to join our applicant pool. In case of admission, all
documents and information from the application will be transferred to the applicant pool in order to contact
you in case of suitable vacancies.

Admission to the applicant pool is based exclusively on your express agreement (Art. 6(1)(a) GDPR). The
submission agreement is voluntary and has no relation to the ongoing application procedure. The affected
person can revoke his agreement at any time. In this case, the data from the applicant pool will be
irrevocably deleted, provided there are no legal reasons for storage.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been
granted.

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon
House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to include an upload area on our website where you can upload content. When you
upload content, it is stored on Google Drive’s servers. When you visit our website, a connection to Google
Drive is additionally established so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in
having a reliable upload area on its website. If a corresponding consent has been obtained, the processing is
carried out exclusively on the basis of Art. 6(1)(a) GDPR; the consent can be revoked at any time.

Data processing

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Any unauthorized copy, reproduction, performance or duplication, even just sharing, will be warned by us immediately and reported.

Disclaimer: All information and results are real and correspond to our own experiences or those of our participants.
All reviews are from real participants & are based on their personal experiences.
No participant was compensated in any way for submitting a review. Get to know every participant in our community personally.
We cannot guarantee you results. All these people on this site have worked hard for their success and really deserve it.
These successes are usually only possible if you implement everything we teach at the academy 1:1 and practice regularly to ensure your success.

Note on gender-appropriate language: For reasons of better readability, the simultaneous use of the language forms male, female and diverse (m/f/d) is avoided.
The shortened form of language is for editorial reasons only and does not include any rating. We stand for inclusion and everyone is welcome here ♥

Note: The offers and content on this page are expressly aimed only at tradespeople,
entrepreneurs and those who want to become one within the meaning of Section 14 of the German Civil Code.

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